Lawrence Kibara Mugo

Licences & registrations

• Semrush AI Search Operating System
• Google Analytics 4 (GA4)
• Off-Page SEO and AI Search Essentials with Semrush
• Google Ads Search Certification
• HubSpot Content Marketing Certification
• HubSpot SEO Certification
• Ahrefs SEO Training
• Bachelor of Science (BSc) in Hospitality and Tourism Management

From the business. Check validity with the issuing body.

Certifications & memberships

• Semrush AI Search Operating System
• Google Analytics 4 (GA4)
• Off-Page SEO and AI Search Essentials with Semrush
• Google Ads Search Certification
• HubSpot Content Marketing Certification
• HubSpot SEO Certification
• Ahrefs SEO Training
• Bachelor of Science (BSc) in Hospitality and Tourism Management

From the business. Not checked by Biashara Pros.

Experience

• I bring over 7 years of experience across hospitality, luxury travel consulting and digital growth, helping travel businesses serve international clients and generate more bookings.
• I specialize in designing and selling bespoke luxury East African safaris across Kenya, Tanzania, Uganda and Zanzibar, serving travellers from the US, UK and Europe. My experience covers hotel operations, corporate travel accounts, luxury safari consulting, itinerary design, lodge and supplier coordination, high value client management and end to end booking support.
• In my recent work with Bison Safaris, I personally generated over USD 30,000 in safari sales within four months, including a USD 12,600 luxury Masai Mara honeymoon booking.
• Alongside travel consulting, I specialise in SEO, Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). I help businesses improve Google rankings, attract qualified organic enquiries and gain visibility in AI generated answers across ChatGPT, Google AI Overviews, Gemini and Perplexity.
• My work at Bison Safaris contributed to measurable business growth, including 35% organic traffic growth, 300+ qualified monthly enquiries, 30% more bookings and 25% revenue growth.
• I currently lead SEO, GEO and AEO consultancy for Afrikan Accent Adventures, a Kenyan owned safari operator serving international travellers. My work includes technical SEO, international keyword strategy, destination and accommodation content optimization, structured data implementation, entity optimization and AI search visibility. I have helped strengthen its digital presence through an expanded content library, destination specific structured data and improvements in website authority.
• I combine technical expertise with commercial understanding, ensuring that SEO and AI search optimization are focused not just on visibility but also on qualified enquiries and conversions.
• Based in Nairobi, Kenya. Serving local and international clients remotely.

Selected projects

• One of my proudest achievements is helping Bison Safaris grow its digital presence and commercial performance, contributing to 35% organic traffic growth, Domain Authority increasing from 4 to 17, 300+ qualified monthly enquiries, 20% lower cost per lead, 30% booking growth and 25% revenue growth. I also personally generated over USD 30,000 in safari sales within four months, including a USD 12,600 Masai Mara honeymoon booking at Pearl Mara.
• At Afrikan Accent Adventures, I lead SEO, GEO and AEO initiatives, strengthening the brand's organic and AI search visibility. Achievements include growing Domain Authority from 3 to 7, increasing backlinksfrom 65 to 171, developing 60 blog articles and 35 tour packages, optimizing 140 accommodation pages and 65 destination pages, and implementing structured data and entity optimization.
• My focus is on increasing AI citations and brand visibility across ChatGPT, Google AI Overviews, Gemini and Perplexity, turning search visibility into qualified international enquiries.